He holds a Bachelor of Arts in Political Science and a Master’s of Public Administration from UC at Los Angeles Beal served as an independent consultant specializing in developing transportation programs for public agencies as the Managing Director for Public Policy at the Automobile Club of Southern California and, before that, developed transportation policy and programs for the Community Redevelopment Agency and for the Chief Legislative Analyst office of the City of Los Angeles. Currently retired and devoting time to community efforts, including as President of the West Pasadena Residents’ Association, Mr. Mark completed his graduate work in the School of Urban Studies and Planning at Portland State University.ĭan Beal has over 40 years of experience in the development of Transportation Policy in Southern California. He managed the preparation of the 2008 Los Angeles County draft General Plan coordinated Urban Land Institute studies of County transit oriented districts in 2010 and prepares new and revised ordinances for community standards and transit oriented development. Mark Herwick, Ph.D., AICP, is Supervising Regional Planner in the Advance Planning Division of the County of Los Angeles Department of Regional Planning. She received her BA degree in History from Stanford University and her Masters in Planning degree with honors from the University of Southern California Marsha is a Certified Main Street Manager, Main Street Center of the National Trust for Historic Preservation. She serves in leadership positions on various professional and non-profit boards in Pasadena and Los Angeles. Marsha was named a “Living History Maker” by the Pasadena Museum of History, the California State Senate and the California State Assembly. She has received numerous international, national and local awards for her work in economic development and main street revitalization.

She also served as the Community Development Director of Culver City and was Principal of her own company, Urban Reinventions, a firm specializing in downtown revitalization. Marsha Rood, FAICP, served as the Development Administrator for the City of Pasadena for nearly 20 years and was responsible for a nationally recognized program of redevelopment and economic revitalization for downtown Pasadena, including Old Pasadena.

The Urban Mystique by Josh Stephens